Basket is a startup in the e-commerce space that aims to revolutionize the way customers shop. By allowing them to track prices in real time, Basket will help customers to save money in an elegant and effortless way.
Since the website outlines the benefits of a mobile app that is still in development, we had to take a decidedly unorthodox approach. Creating a clean and minimal site that’s responsive on any device wasn't enough.
As a part of the solution, we’ve created a series of Lotties, animated mockups of the app. Their goal was to provide a glimpse of the visual context along with the copy. Since the animation occurs in real-time inside the browser, we could adjust its playback and interactivity, further increasing engagement.