What kind of work do you do?

Product strategy, design, and the code to ship it – one person, end to end. I lean on behavioral psychology and sweat the details, so the product feels made rather than generated, and I build systems that keep running after I leave. One week that might be a pricing page that anchors people to the wrong tier; the next, an automated content pipeline.

What's the difference between hiring you and an agency?

No account managers, no handoffs. I understand your business because I'm in it with you, and I ship strategy, design, and code myself. One person instead of a chain of people who've never used your product.

One engagement at a time, contract or full-time. I keep it to one so I can go deep on the product and own outcomes.

I join your team and go deep on the product fast – how it works, who it's for, where it loses people. By week two I'm shipping real design and working code, no handoffs. Closer to a product designer who also writes the code than a consultant who hands you a deck.

I build products that feel made by someone who cared.

Contract or full-time, across product strategy, UX, and code. I sweat the big picture and the details, lean on behavioral psychology, and build it myself – no handoffs.

Let’s talk about your product

"What really sets Michał apart is that he’s a genuine creative product thinker who understands commercial outcomes, not just design aesthetics."
– Rob Balderstone, Head of Product, Basket

Worked with

Latest work

View all work

Basket – wishlists and cashback app

Product & Design Lead2021–2025

Read Basket case study

Michał is what I’d call a ‘Technical Designer’ – while I typically think of designers as ‘living in Figma’, Michał operates with a much broader and more impressive range and skillset.

Michał has single-handedly delivered multiple sweeping changes to the Basket website in Webflow over the last couple of years, and has created sophisticated email marketing and in-app experiences in Braze CRM using advanced HTML and CSS – delivering solutions that would have been completely out of reach using the platform’s standard drag-and-drop capabilities.

What really sets Michał apart is that he’s a genuine creative product thinker who understands commercial outcomes, not just design aesthetics.

Rob Balderstone

Head of Product, Basket

Michał is what I’d call a ‘Technical Designer’ – while I typically think of designers as ‘living in Figma’, Michał operates with a much broader and more impressive range and skillset.

What really sets Michał apart is that he’s a genuine creative product thinker who understands commercial outcomes, not just design aesthetics.

Rob Balderstone

Head of Product, Basket

Michał is what I’d call a ‘Technical Designer’ – while I typically think of designers as ‘living in Figma’, Michał operates with a much broader and more impressive range and skillset.

What really sets Michał apart is that he’s a genuine creative product thinker who understands commercial outcomes, not just design aesthetics.

Rob Balderstone

Head of Product, Basket

What I do

Reframe the problem

Your onboarding asks the wrong first question

Your pricing anchors people to the cheapest tier

Your AI feature works – but the presentation makes it look arbitrary

I find the frame that’s broken and redesign the decision, not the screen

One person, idea to shipped

I'm an AI-native product designer – I design the interface and ship the working code myself

No Figma-to-dev handoff. No "that's not what I meant" loop

React, Swift, browser extensions – whatever the product needs

Systems that outlast me

Content pipelines that publish daily without anyone pressing a button

AI workflows that replace hours of manual sorting and tagging

Growth infrastructure that runs on a schedule, not a person

Designs featured on

Latest from the build log

The shrinking gap – why I left Webflow and rebuilt with React and AI

Webflow didn’t ship ‘fast, indexed, delightful, in a day.’ So I left.

We replaced our toast library with 230 lines. The strings were the hard part.

Toasts are easy. The microcopy is the actual product.

Dessert before vegetables – why nobody ever fixed onboarding by cutting screens

Onboarding isn’t a length problem. It’s a sequence problem.

See all posts

Tools & Experiments

Spring Visualizer

Physics-inspired motion specs you can paste straight into code.

Cubic Bezier Editor

Bezier for serious easing. linear() for bouncy and springy.

HDR Ripple Button

Liquid Glass meets Material ripple. Wide-gamut HDR. Weird combo, works.

LCH Color Tool

Shift HEX colors in perceptually uniform LCH space.

Color Palette Generator

Image-to-palette with blend-mode normalization. Live gradients.

Coupon State Transitions

GSAP-orchestrated coupon flow. Built for Basket, salvaged for the showcase.

I build products that feel made by someone who cared.

Latest work

Basket – wishlists and cashback app

What I do

Reframe the problem

Reframe the problem

One person, idea to shipped

One person, idea to shipped

Systems that outlast me

Systems that outlast me

Latest from the build log

The shrinking gap – why I left Webflow and rebuilt with React and AI

We replaced our toast library with 230 lines. The strings were the hard part.

Dessert before vegetables – why nobody ever fixed onboarding by cutting screens

Tools & Experiments

Spring Visualizer

Cubic Bezier Editor

HDR Ripple Button

LCH Color Tool

Color Palette Generator

Coupon State Transitions

What kind of work do you do?

What's the difference between hiring you and an agency?

Are you available?

How does it work?