— Encourages patients to book appointments
— Helps patients quickly skim through information
— Looks friendly and professional
We began by analyzing the market, how competitors talked about themselves and presented their services. Having done that, we decided to cut down on the technical jargon, streamline the navigation so that the website was easy to understand.
To encourage more patients to book appointments, we decided to shift the focus from dental equipment to the main benefit of a visit: gaining confidence with a beautiful smile.